AI for professional services firmsComing soon

Meet Maggie, the AI that knows your firm’s numbers

Maggie is Magnetic's AI assistant for professional services firms. Ask about your projects, people and finances in plain language and get answers from the information your team already records in Magnetic.

Book a 30-minute demo and our team will walk you through Maggie AI
★★★★★ 4.5 on G2 & Capterra · Trusted by professional-services firms
app.magnetic.app/
Maggie
Hi Karl! 👋 Ask me anything about your projects, time or margins.
Which projects are over budget this quarter?
Three projects are tracking over budget. Here’s the breakdown:
Projects over budget · Q2LIVE
Apex Rebrand£42k → £49k+£7k
Northwind Web£28k → £31k+£3k
Helix Campaign£15k → £16k+£1k
£11k over across 3 projectsOpen report
Ask Maggie about anything in Magnetic…

Ask Maggie anything about your firm

Get clear answers about projects, profitability, resourcing, pipeline and performance using information already in Magnetic. Ask a question in plain language and Maggie brings together the relevant data, helping you understand what is happening across the business without searching through dashboards.

MaggieLive data
What’s our team utiliation this month?
Utiliation is 78% this month, up 5 points. Here’s the breakdown:
Utiliation · this monthLive
Team utilization78%
Billable rate82%
Capacity used86%
why maggie

Built for how firms actually work

Which projects have exceeded budget? How much work is waiting to be billed? Who has capacity next week? Maggie brings the relevant information together from across Magnetic and answers in plain language. When you need the detail, ask for a report you can refine, share and export.  

Ask Maggie to log time in plain language

Ask questions in plan language

Type a question as you would ask a colleague. You don't need to set up a filters or know where the information sits.

A Maggie-built report — tracked revenue by project

Build a report from a question

Ask for a project profitability, utiisation, revenue by client or unbilled work. Maggie puts the figures into a report you can review and share.

Maggie creating a Capacity by Department report

Turn a request into an action

Ask Maggie to draft a task or log time to a project. Check the details before anything is saved.

ask in plain language

Questions Maggie is built to answer

Maggie has built-in Quick Actions for the things teams do most, and you can always type your own question instead. A few examples:

Report on Project status

A summary of health, deadlines and blockers across your active projects.

Analyze Financials & WIP

See project financials and the unbilled work in progress this month, so you know what’s still to invoice.

Provide Pipeline summaries

See your sales pipeline by stage, with weighted values.

My workload & capacity

See your team’s workload and who’s over capacity this week.

Check Pending approvals

See the approvals waiting on you, with the most urgent first.

Find anything

Search across projects, tasks, people and companies.

reporting

Built the report you need by asking for it

Ask for revenue by client, utilization, project profitability, financials or WIP, and Maggie builds the report from your live data. Use Refine with Maggie to adjust it, then share or export it.

Maggie-built project financials and unbilled WIP report
capacity & cost

See capacity and cost by team

Ask for headcount, capacity or employee cost by department and Maggie groups it for you, so you have the numbers you need to plan the next quarter.

Maggie-built capacity by department report
create & log

Create tasks and log time in plain language

Tell Maggie what needs doing, or what you’ve already done. She drafts the task or logs the time to the right project, checks the details with you, and saves it.

Maggie creating a task from a plain-language request
build a project from a brief

Start a project from a brief

Give Maggie a SOW or brief and she drafts the project structure, tasks and timeline, estimates a cost to fit your budget, and suggests who should work on it. You get a first draft to review and adjust.

Maggie generating a new project from a brief
how it works

From a question to a shareable answer

  1. 1

    Ask about your work

    Type your question in normal language. There are no filters or report builders to set up.

  2. 2

    Maggie reads your live data

    She reads across projects, time, pipeline and billing, within the access you already have.

  3. 3

    Share the result

    You get a clear answer and a report, with a link your team can open.

Utilization report
Generated by Maggie · this month
LIVE
Team utilization78%
Billable rate82%
Capacity used86%
KATShared with 4
governed by design

Built on the permissions you already trust

Maggie follows the same role-based access you use across Magnetic. If someone can’t see a project’s margins today, Maggie won’t show them either. Your data stays in your control, inside the system you already run.

Role-based access

Every answer is limited to what that person is allowed to see.

Audit history

Every request is logged, so you can check what happened and when.

Your data, your control

Maggie runs inside Magnetic on your own data, and it stays yours.

choose the model you already use

Choose the AI model behind Maggie

Maggie is built into Magnetic, and you choose which model powers her. Connect Claude ChatGPT, and switch whenever you want. Whichever you pick, every answer follows the same role-based permissions.

Connected securely through Magnetic’s MCP
Maggie · ModelChoose what powers her answers
⚙
ClaudeAnthropic
ChatGPTOpenAI
🔒Every answer is governed by role-based permissions
Now answering with Claude

Questions? We have answers.

Didn't find your question here? No worries — our team is ready to help, anytime.

Need guidance? Our team's ready when you are.
Book a call
Is Maggie included in my plan?
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Yes. Maggie will be part of every Magnetic plan when she launches, with no add-on to buy. Start a free trial and you’ll have her as soon as she’s live.

What can Maggie actually do?  
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Maggie AI answers questions about your live data, builds reports and dashboards, and takes action inside Magnetic, such as logging time, creating tasks or setting up a project from a brief. All within your existing permissions.

Which AI model does Maggie use?
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Whichever you choose. Connect Claude or ChatGPT through Magnetic’s MCP and switch whenever you want. Your data and permissions stay the same, whatever model you use.

Does my firm’s data stay in my control?
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Yes. Maggie runs on your live data inside Magnetic, within your permissions, and every request is logged. Your data stays in the system you already run.

Do I need to learn prompts or report builders?  
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No. Ask in normal language, the way you’d ask a colleague. Maggie turns your question into an answer or a report you can share.

When can I get Maggie?
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Maggie is coming soon. Book a demo and we'll walk you through what to expect ahead of the launch.

Coming soon

See what Maggie can do for your firm

Book a demo and get an early walkthrough Maggie AI inside . We'll show you how it answers questions, builds reports, supports daily work and helps your team make faster decisions.

Book a guided demo