About Hoorah Digital 

Founded in 2018, Hoorah Digital is a full-service marketing agency that helps brands grow through creative, data-led work, with clients including Sanofi, AlexForbes, Nestle, Heineken & Private Property.

The agency's offering covers consulting, media performance, data and insights, and creative production. It also runs Hoorah Inside, a hybrid insourced model where Hoorah embeds full-service teams directly inside client businesses. The model is structured as a joint partnership: clients get full visibility of how their embedded team operates day-to-day, while Hoorah manages delivery on their behalf.

That structure shapes how Hoorah thinks about operational tooling. Any platform running across the business has to give Hoorah leadership the visibility to manage the agency, and give clients the confidence to trust how their embedded team is being run. Buy-in from both sides matters as much as the leadership decision itself.

The Challenge: Scaling a Multi-Model Agency

By 2024, Hoorah looked very different to the agency it had been at founding. It was running across two cities, layering new service lines onto its core offering, and placing Hoorah Inside teams inside client businesses. The agency had been running its operations on Workbook, which had supported the business well through its earlier phase of growth.

As the model evolved, so did the requirements. The leadership team wanted a platform built for a more flexible, multi-model agency, designed to handle traditional agency work, creative production, and embedded client teams side by side, with live visibility across all of it.

A few things drove the search for something new:

• A cleaner, more modern interface that staff and embedded client teams could pick up quickly without heavy training.
• Faster setup and customisation of new workflows, to keep pace with the agency's growth.
• A single source of truth across both offices and every Hoorah Inside unit, so reporting didn't live in multiple places.

"We'd been running on Workbook for years and it had served us well. But as we added new service lines, new offices, and more Hoorah Inside teams, we needed something built for how our business had evolved." -Clyde Mallon,, CEO, Hoorah Digital

The Solution: One Platform That Bends Around How an Agency Works

After looking at a few alternatives, Hoorah chose Magnetic. The deciding factors were the flexibility to configure the platform around the agency's structure, the ease of use   and the strength of Magnetic's customer success team.

The capabilities that stood out most:

• Flexible project structures that handle traditional agency work, creative production, and Hoorah Inside engagements in one place.
• A clean, easy-to-learn interface, built for both Hoorah's teams and the embedded client stakeholders working alongside them.. 
• Live resource allocation across both offices and every embedded client team.
• A phased rollout approach, so the platform could expand as more teams came online.
• A customer success team senior enough to act as a strategic partner, shaping how the platform fits Hoorah's service lines, advising on rollout sequencing across both offices, and still involved long after go-live.

Implementation: A Phased Move, Team by Team

Hoorah rolled Magnetic out in phases, team by team, to limit disruption and let each unit adapt at its own pace.

The process:

• Mapping existing workflows and data to decide what to migrate, what to rework, and what to retire.
• Working with Magnetic's team to configure the platform around Hoorah's service lines and Hoorah Inside structures.
• Migrating historical data and client records, then running both systems in parallel before cutting over.
• Running training sessions for each team to support adoption across both offices and the embedded units.

"The Magnetic team helped us shape the platform around how we actually operate across offices, service lines, and client-embedded teams, and they supported us through every stage of the rollout." Clyde Mallon,, CEO, Hoorah Digital

The Results: A Clear View of a Complex Business

With Magnetic running across the agency teams and Hoorah Inside units, leadership has a level of operational clarity to match the size and complexity of the business.

1. Live operational visibility

Leadership can see across every team, office, and client engagement in real time, without chasing exports or waiting for month-end reports.

• Faster decisions, backed by current data.
• Clearer accountability between in-house teams and embedded client units.

2. Magnetic's configurable structure lets each service line and client team work the way it needs to.

• Quicker project and cost estimate setup.
• Less admin across the delivery, account, and Hoorah Inside teams.

3. A simpler, more modern day-to-day

For the people on the platform every day - delivery, account, finance, and embedded Hoorah Inside teams -  the move has reduced friction. A cleaner interface and more agile workflows have made operational tasks quicker to complete, with a shorter learning curve when new joiners come on board.

Looking Ahead: Building a Fully Integrated Agency

The move to Magnetic was about setting up the right operational foundation for the next phase of Hoorah's growth.

With a flexible platform behind them and a customer success team that keeps pace with the business, Hoorah Digital is set up to keep doing what it does best: strong creative work for clients, supported by an operations platform built for how modern agencies run.