Start every agency project with a clear, approved brief

a Magnetic product, helps agencies collect client inputs, define deliverables, and secure approval before work begins, reducing rework and protecting project margin.

A Simpler Way to Scope Projects

briefin helps you start projects with clarity by standardising how inputs are gathered, scope is defined, and approvals are captured, all in one place.

Create consistent client-facing briefs, every time.

Align on Scope before the work begins

Build confidence across teams and stakeholders

Keep every brief visible, trackable and approved

Designed to eliminate scope creep

Custom Brief Templates

Standardise every brief with re-usable templates built around your team's pricess

Built-in Scope Verification

Automated checks ensure all critical project details are captured before work begins

Client Collaboration

Involve clients in the briefing process with user-friendly forms and approval workflows.

Brief Reporting & Analytics

Maintain project schedules by preventing scope shifts that cause delays.

Project Timeline Control

Protect your margins by eliminating unpaid work from undefined requirements.

ai assisted briefing

Turn scattered inputs into a complete brief

Upload notes, documents, images, and reference material. briefin analyses the content, fills in the right fields, and gives you a structured brief ready for review and refinement.

Spend less time chasing information

Collect the details you need upfront, reducing follow-ups, clarification calls and email threads.

Reduce avoidable work

Identify missing requirements before delivery starts, rather than collecting the work later.

Bring new contributors up to speed

Give anyone joining a project a clear record of the context, decisions and expected outcome.

Improve how your team briefs

Use reporting and brief history to see where requests stall, what gets missed, and what to refine.

Turn scattered requests into one clear brief

briefin by Magnetic, simplifies the way agencies scope projects, replacing email threads, vague templates, and missed details with one purpose-built process that actually works.

without briefin

Scattered briefs, unclear scope

Requests arrive through emails, messages, documents and meetings, leaving teams to chase missing details and interpret the scope themselves.

with briefin

One structured briefing process

briefin captures requirements, deliverables and approvals in one structured workflow, so everyone starts with the same scope.

Guided templates capture the right information upfront

Reviews and approvals happen in one workflow

Inclusions and exclusions are clearly documented

Timestamped versions preserve every decision

Approved briefs & reporting stay connected to the project

Eliminate Scope Creep for Good

Join hundreds of agencies using structured briefs and clear scope approval to protect project profitability.

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FAQs

Got questions? We've got answers

*Have more questions? Our comprehensive FAQ section provides answers to the most common inquiries.

What is briefin?

briefin is a briefing platform built for agencies. It provides teams a single structured place to collect project requirements, files, feedback, approvals, and changes before work begins.

How does briefin help reduce scope creep?

briefin creates a clear record of what was requested, reviewed, and approved. When requirements change, teams can refer to the original brief to see what was added or updated.

Can we create our own brief templates?

Yes. You can create reusable templates for different clients, services, and project types using drag-and-drop fields. Conditional logic is available on the Enterprise plan.

Can clients and internal teams approve briefs?

Yes. Approval workflows route briefs to the right reviewers and show whether a brief is in draft, awaiting review, or approved.

How does the AI assistance work?

briefin can help rewrite, summarise, and clarify information entered into a brief. This makes incomplete or unclear requests easier for delivery teams to understand and act on.

Can briefs be shared outside briefin?

Submitted briefs can be shared via a link or exported as a PDF, making it easy to send an approved brief to clients, freelancers, or delivery teams.

Does briefin integrate with our existing tools?

The Enterprise plan supports direct integrations with Asana, Jira, Trello, Wrike, Monday.com, and Magnetic, as well as workflow integrations via n8n.