CRM

Revenue forecasting grounded in real capacity

Standalone CRMs forecast revenue based on deal probability. Magnetic's CRM connects your pipeline to your resource capacity, project budgets and delivery data so you forecast on what you can deliver, not on what might close.

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join Hundreds of professional service firms already using Magnetic
4.5 stars on g2 & capterra
The Magnetic Difference

A CRM that's wired into the rest of your business

When your CRM, projects, resources and financials are all in one system, your pipeline strops being a forecast spreeadsheet and starts being a planning tool.

Deals become projects with full context
Get a clear picture of future revenue by connecting pipeline data with resourcing and delivery.
Your pipeline informs your capacity plan
Track every lead and deal in one place. Prioritise the right opportunities, follow up at the right time and improve conversion rates.
Revenue forecasts that reflect delivery reality
Spot stalled deals early with real-time pipeline visibility. Keep momentum high and remove roadblocks before they cost you the win.
The handoff that doesn''t lose context

Won Deal to Live Project, Instantly

When a deal closes in Magnetic, the opportunity converts to a project in one click. Estimates, notes, contact history and every hour of pre-sales time carries over.

Estimates, notes and contract history carry over automatically
Pre-sales time and expenses are preserved (visible in project costs)
Project team sees the complete client history from day one
No recapturing data or scope gaps
built for firms that sell time & expertise

CRM features that go beyond the deal

See your pipeline in real-time

Every opportunity carries a probability percentage. Magnetic calculates weighted values automatically, so you see what your pipeline is actually worth, not the best case number your sales team reports.

Pipeline stages
Probability weighting
Weighted pipeline
New vs. existing split
Sub-opportunities
Pipeline filters

Revenue forecast built on more than pipeline hope

Most CRM forecasts start and end with deal probability. Magnetic's revenue forecast pulls in pipeline data, approved cost estimates and active project billing, broken down by client and by month. You see what you've sold, what you're delivering and what's coming

Revenue forecast
Client breakdown
Net margin tracking
Monthly view
Approved estimates

Plan resources around your pipeline, not just your projects

Every opportunity carries a probability percentage. Magnetic calculates weighted values automatically, so you see what your pipeline is actually worth, not the best case number your sales team reports.

Workload view
Resource allocation
Capacity planning
Leave tracking
Leave tracking

Know what it actually costs to win a client

Pitches, proposals, discovery calls, research. Pre-sales work has a real cost and most CRMs dont track it. Magnetic tracks time and expenses on opportunities, so you see the true acquisition cost per deal.

Pre-sales time tracking
Expense tracking
Sales activity report
Customer Aquisiton cost
Sales Won Report
Pipeline forecast dashboard showing 5 open opportunities, once-off value of 478,000, and monthly value of 691,000, with a bar chart indicating 86% new business and 14% more business.

The basics you'd expect without the bloat

Follow-up reminders so deals dont go cold. Custom fields and statuses that match your sales process. Email integration. Lead capture from your website. Private opportunities for sensitive deals. Activity tracking with win rates and value generated. All the fundamentals connected to everything that happens after the deal closes.

Follow-up reminders
Custom fields
Custom statuses
Email integration
Lead capture
Private opportunities
Activity tracking
Win rates
Tagging & search

What you lose when your CRM doesnt connect to delivery

Standalone CRM tools are good at tracking deals. They can't tell you whether you have the people to deliver, whether the client will be profitable or what happens after the deal closes.

What matters for Professional services firms
Standalone tools
Magnetic
Pipeline tracking
Deals, stages, probability
Plus weighted values + new vs. existing business split
Revenue forecasting
Based on pipeline probability alone
Pipeline + active delivery + approved estimated combined
Deal-to-project handoff
Export data, re-enter in Project Management tool, brief the team
One click, Estimates, notes, history, pre-sales time preserved
Capacity awareness
None. Sales sells; delivery figures it out
Utilisation reporting by person, project, client and department.
Customer acquisition cost
No tracked
Pre-sales time and expenses tracked per opportunity. Real CAC
Client profitability
Unknown until engagment ends
Visible from pipeline through delivery and invoicing - in real-time.
Connected to projects
Separate tool, manual handoff
Same system. Won deal becomes live project
Connected to financials
Another seperate tool
Invoicing, billing rates, margins & WIP from the same data
What you end up with
A forcast of what you might sell, disconnected from everything else.
A forecast of what you can sell, deliver and profit from - all connected

Your CRM should be the front door to your whole business.

Free for 14 days
No-credit card required
get started

Your pipeline should drive your business not just your sales report

Start a free 14-day free trial. No credit card required. See what happens when your CRM is connected to your projects, resources and financials.

Free for 14 days
No-credit card required
frequently asked questions

CRM & Pipeline Management FAQs

How is Magnetic's CRM different from standalone CRM tools?
Standalone tools are sales tools. They track deals and forecast revenue, but they don't know anything about your delivery capacity, project budgets or team availability.

Magnetic's CRM is part of the same system as your projects, resources, timesheets and invoicing. When a deal closes, it becomes a project with full context. While it's still an opportunity, it informs your resource plan and revenue forecast.
What happens when an opportunity/deal closes?
The opportunity converts to a live project. Estimates, notes, contact history and any pre-sales time or expenses tracked against the opportunity all carry over. The project team seels the full picture from day one - no re-briefing or hunting through emails for the original scope.
How does revenue forecasting work?
Magnetic combines three data sources into one forecast: weighted pipeline values (deal value times probability), approved cost estimates on active projects, and actual billing data. The forecast shows expected revenue by client and by month, along with average net margins and top client breakdowns. It tells you what you are likely to bill, not just what you are hoping to close.
Can I track the cost of pre-sales work?
Yes! You can log time and expenses against opportunities, the same way you'd track them on a project. This gives you true customer acquisition cost per deal. When the deal converts to a project, that pre-sales cost carries over, so you see the full picture of client profitability from the first contact to the final invoice.
Does Magnetic integrate with our email and calendar?
Magnetic integrates with outlook for email and calendar. It also connected with campaign monitor. For lead capture, you can inject leads from your website forms directly into the CRM. Zapier opens up 400+ addtional tools if you need them.
We already use a CRM. Why would we switch?
The question is whether your current CRM is connected to anything that happens after the deal closes. If winning a deal mean re-entering information into a separate tool, rebriefing the delivery team and reconciling pipleine data against spreadsheets, you're paying the cost of that disconnection on every deal.

Magnetic doesn't just replace your CRM. It connects your CRM to the rest of the business: projects, resources, timesheets and financials. Most firms switching to Magnetic eliminate alreast one other tool in the process.