the Professional services automation HUb

PSA Software: Complete 2026 Guide to Professional Services Automation

What is PSA software?

PSA (Professional services automation) software, is an integrated platform that unifies project management, resource management, resource allocation, time tracking, financial management and client relationships into one single sytem. Designed specifically for Professional services firms, PSA Software replaces disconnected tools and spreadsheets with one centralised solution that provides real-time visibility across your entire operation, from initial sales forecast, through to project delivery, reporting, and final invoicing.

Explore PSA Software
How PSA Works
Core components
Business Impact
Who benefits from PSA?
PSA vs. Project Management software
How to choose PSA Software
PSA implementation: 
What to expect
FAQs
explore psa software

Everything you need to understand, evaluate and implement professional services automation

Professional services automation unifies project management, resource management, time tracking and billing into one intelligent platform. Discover what PSA software is, how it works and how to choose the right solution.

Magnetic Dashboard showing budget metrics for Real Magic Brand Campaign: Microsite including 46% budget spend, 51% actual hours/budget, and 51% quoted net margin, marked as On Budget.

Complete PSA Guide

Explore professional services automation with a complete guide into implementation, benefits and best practices

Read the guide

Compare Solutions

Side-by-side comparison of leading PSA platforms, with features, pricing and detailed vendor profiles

Read the guide

Core capabilities

Essentail capabilities every professional services firm needs to succeed.

See features

Resource Planning

Master professional services resource and capacity planning to optimise utilisation and profitability

See resource planning
how psa works

PSA Software creates a continuous flow of data across your entire service delivery lifecycle

PSA Software solves a fundamental problem for professional services firms: disconnected tools create inefficiency, revenue leakage, and limited visibility into what actually drives profit. Instead of juggling separate systems for project management, time tracking, resource scheduling, billing and reporting, PSA brings everything together.

5-15%

Typical utilisation improvement

4-6 hrs

Typical utilisation improvement

8-12%

Typical utilisation improvement

8-12 wks

Typical utilisation improvement

The moment you know you need a pSA

Its month end, your finance team is manually reconcilling timesheets from Harvest, project budgets from Asana and invoices from Quickbooks. They discover a $40,000 project went 30% over budget - but you're finding out 3 weeks after it finished.

Meanwhile, your Ops Lead is rebuilding the same resource forecast in excel for the fifth time this quarter because the CRM data doesnt match project actuals. Your team burned 80 hours on a fixed-free project scoped for 60. Nobody knew until the invoice went out.  

Thats the tax of disconnected tools. Professional services automation doesnt eliminate the work, it eliminates the blind spots, the reconcilliation and the "wait, what happened?" conversations that cost you 12% in revenue annually.

Core PSA Software Capabilities

7 essential modules that work together to transform service delivery

Project Manangement

Plan projects with budgets, milestones and dependencies. Track progress through gantt charts. Monitor project health against original budgets and intervene before problems escalate

Explore project management

Resource Planning

Visualise team availability and workload across all projects. Schedule resources based on skills and capacity. Forecast future needs based on your sales pipeline.

See resource management

Time & Expense Tracking

Capture billable hours with timers, mobile apps or bulk entry. Track expenses for reimbursement. Categorise time to understand true costs.

Learn about timesheets

Financial Management

Track project budgets vs. actual costs in real time. Generate invoices automatically from approved timesheets. Forecast cashflow based on pipeline.

Explore financial management

CRM & Forecasting

Manage opportunities and sales pipeline. Convert won deals into projects automatically. Connect revenue forecasts to resource capacity.

Discover CRM & forecasting

Reporting & Analytics

Access dashboards showing utilisation rates, project margins, over-servicing metrics and client profitability. Filter data by client, project or resource.

See reporting tools

The power of integration

When time tracking feeds billing, resource planning informs sales forecasting, and project delivery updates financials automatically, you eliminate manual work and gain instant visibility. Read our complete PSA guide for detailed feature breakdowns.

Business Impact of PSA Software

Measurable improvements across operations and financials

Improved utilisation and profitability

PSA eliminated blind spots that cause unbilled time. Real-time capacity visibility and proactive workload balancing typically improve utilisation by 5-15%. At a 50-person firm billing billing $100 per hour, even a 5% gain represets $520,000 in additional annual revenue.

Faster billing cycles

Automated invoice generation from approved timesheets can reduce billing time from 5-10 days to 1-2 day (or less). This accellerates cash collection and reduces administrative burden. Firms can bill continuously rather than waiting for month end.

Reduced revenue leakage

Accurate time tracking and automated billing ensure every billable hour gets captured and invoiced. Firms often discover they were under billing by 8-12% simply because time wasn't being recorded or making it into invoices.

Real results

Exonic improved project visibility by 80% and cut admin time by 45% within 3 months of implementing Magnetic PSA. Read the full case study →

Who Benefits from PSA Software?

PSA software is purpose-built for teams where people are the product.

If you bill clients for your teams time and expertise, PSA creates the operational infrastructure to do it profitably. Different industries use PSA to solve similar challenges: Accurate time capture, efficient resource allocation, faster billing cycles and real-time financial visibility.

Digital Agencies

Manage creative, development and client services teams from discovery to launch track scope changes, monitor over-servicing and ensure retainers are used optimally.

Consultancies

Quote with real data, plan around team capacity, and protect margin as you deliver, even when timelines shift or briefs evolve.

Architecture & Engineering

Manage creative, development and client services teams from discovery to launch track scope changes, monitor over-servicing and ensure retainers are used optimally.

Inhouse Teams

Quote with real data, plan around team capacity, and protect margin as you deliver, even when timelines shift or briefs evolve.

PSA software helps you execute indivdual projects and manage your entire professional services operation -connecting sales, delivery, resourcing and finance into one intelligent platform. If you bill clients for time and expertise, you need PSA Software.

Understanding the difference

PSA Software vs. project management software

Professional services automation unifies project management, resource management, time tracking and billing into one intelligent platform. Discover what PSA software is, how it works and how to choose the right solution.

Capability
PSA Software
Project Management Software
Task & workflow tracking
Advanced
Core focus
Resource planning & Utilisation
% utilisation
Basic Only
Time tracking
Full billing
Task tracking
Financial Management & P&L
Real-time
None
Automated billing
Advanced
None
Revenue forecasting
Advanced
None
Best for
Professional services firms
Any project

The fundamental difference

PSA software helps you execute indivdual projects. PSA Software helps you manage your entire professional services operation, connecting sales, delivery, resourcing and finance into one intelligent platform. If you bill clients for time and expertise, you need PSA Software.

Implementation

PSA Implementation: What to Expect.

A structured approach to successful PSA implementation

1

Planning

2-3 weeks

2

Selection

3-4 weeks

3

Data Prep

2-3 weeks

4

Migration

2-3 weeks

5

Training

1-2 weeks

6

Launch

1-2 weeks

Phase 1: Planning & requirements

Define objectives and success metrics. Documet current workflows and identify pain points. Rank your top 3 challenges - whether that's lost revenue from untracked time, inability to forecast accurately or struggled with utilisation visibility.

Phase 2: Platform selection

Evaluate 3-5 vendors based on feature depth, ease of use, integration capabilities and total cost of ownership. Request demos from shortlisted vendors. Include actual users in eval

Phase 3: Data preparation

Clean and standardise data before migration. Audit client, project and financial data. Standardise naming conventions, currency and rate structures. Poor data quality is the #1 cause of implementation delays.

Phase 4: Configuration & Migration

Configure workflows, approval processes and integrations. Migrate historical data. Set up reporting dashboards and user permissions. Test integrations with accounting and CRM systems.

Phase 5: Training & Pilot

Train power users first through "train the trainer" programmes. Run a pilot with one team or department. Gather feedback, refine workflows and document quick wins. Address resistance by communicating "what's in it for me" to each role.

Phase 6: Full roleout and optimisation

Scale to entire organisation. Monitor adoption metrics and KPIs monthly - utilisation rate, billing cycle time, project margin accuracy. Use PSA metrics to identify new automation opportunities.

Common challenges

Change resistance

Solution: Appoint PSA champions in each department. Share quick wins publicly. Keep visually engaged throughout.

Data silos

Solution: Use native APIs and integrations to connect CRM and accounting systems. Make PSA the single source of truth for project data

Over customisation

Solution: Start with standard workflows. Customise only what's truly unique to your business. Over customisationc creates maintenance nightmares.

Inadequate training

Solution: Offer role-based training. Provide ongoing office hour support. Create quick reference guides for common scenarios.

FAQs

Switching To PSA. What You Need To Know

What is PSA Software?
PSA stands for professional services automation - software that helps professional services firms manage projects, resources, finances and client relationships. Unlike project management tools PSA connect delivery operations to financial performance.
What is the best PSA Software?
The best PSA software depends on your firms size and needs. Magnetic is ideal for Mid-size firms (20-200 employees) needing enterprise features with intuitive UX.
How much does PSA software cost?
PSA softwsre typically ranges from $13-$75 per user per month, depending on features and firms size. Magnetic starts at $13 /user/month for the Essentials plan. Enterprise solutions can cost significantly more.
What is the difference between PSA and Project management software?
PSA Software includes project management, plus resource planning, time tracking, billing, financial management and CRM. Project managnent tools focus only on tasks and timelines without financial or resourcing components. Use PSA when you bill clients by the hour and need to track profitability
How long does implementation take?
Most  PSA implementations take 8-12 weeks including data migration, configuration, training and pilot testing. Enterprise deployments can take anywhere from 6-12 months.
Can PSA sotfware integrate with our existing tools?
Yes, modern PSA platforms integrate with accounting software (Xero, Sage), CRM systems and collaboration tools (slack, google). Magnetic offers native integrations + API access.

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