Finance management
6 mins

Budgeting and forecasting tools for professional services

Discover the top budgeting and forecasting tools for professional services that streamline financial planning, enhance decision-making, and drive profitability.
Written by:  
René Praestholm
Published:
October 15, 2026
Contents
Table of contents

Key takeaways

  • Two products share the name. FP&A software (Workday Adaptive Planning, Vena, Planful, Prophix, Jirav, Cube) plans the firm’s budget, headcount and P&L. PSA and resource forecasting software (Magnetic, Kantata, Productive, BigTime, Runn) forecasts projects, people and revenue from live delivery data.

  • Your revenue is billable headcount × available hours × utilisation × realised rate. A forecast that does not model those four drivers will miss most of what positively impacts your margin.

  • Under roughly 50 people, your accounting system plus a PSA tool usually covers it. Between 50 and 250, the PSA becomes the operational source of truth and feeds a lighter FP&A model. At 250+ or with several legal entities, you need both, connected.

  • Most FP&A vendors do not publish prices. One October 2026 pricing guide puts year one at $35,000 to $85,000 all-in. PSA tools mostly publish per-user prices, from about $7 to $30 per user per month.

  • Test any tool with your own projects, rate cards and a real overrun, not the vendor’s demo data.

A budget that is approved in November, may need revising well before March.Two fixed-priced projects have used more hours than expected and a retainer has started a month late. The spreadsheet you're working from still suggests you're on target because those changes haven't translated to the forecast.

"Budgeting and forecasting tools" cover two different categories of software. Financial planning and analysis (FP&A) plans the firm's budget and profit and loss (P&L). Project and resourcing software uses delivery data to estimate costs, capacity and revenue over the coming weeks. Comparing them in a single ranked list leaves a 40-person agency choosing between products built for very different needs.

Magnetic is a professional services automation (PSA) platform for agencies, consultancies and architecture and engineering firms. We connect pipeline, project delivery and invoicing, so our focus is project and resource forecasting. This guide explains where that type of software is enough, and where a separate FP&A tool becomes useful. It covers both categories with pricing recorded in October 2026.

Two different products share the same name

A search for budgeting and forecasting tools returns products for both financial planning and project delivery. The distinction matters because each uses different data and serves different people

Firm-level FP&A software supports the annual budget, headcount planning, scenario modelling and board reporting. It usually draws data from the accounting system and is managed by finance. Workday Adaptive Planning, Vena, Planful, Prophix and Cube are examples.

Project and resource forecasting software estimates the cost of completing each project, schedules people against future work and includes potential revenue from pipeline deals. Project managers, resource managers and finance teams use it to assess the next few weeks or months and to plan ahead. This category includes PSA platforms such as Magnetic, Kantata, Productive and BigTime alongside resource planning tools such as Runn.

Accounting software provides the financial records used by both. Xero and QuickBooks online offer budgets and comparisons with actual results. NetSuite and Sage Intacct also offer more extensive budgeting and planning capabilities within their financial systems.

LayerQuestion it answersWho owns itExamplesTypical buyer
Firm-level FP&AWhat will the P&L look like this year, and what if we hire five people or lose a client?CFO, finance teamWorkday Adaptive Planning, Vena, Planful, Prophix One, Cube, JiravFirms with a dedicated finance team, often 100+ people or several entities
Project and resource forecasting (PSA)Will this project land on budget, who's free next month, and what revenue will the pipeline and booked work produce?Ops director, PMs, resource and finance managersMagnetic, Kantata, Productive, BigTime, RunnAgencies, consultancies and A&E firms from about 10 people up
AccountingWhat happened, and how do actuals compare with the budget we typed in?Bookkeeper, financeXero, QuickBooks Online, Sage, NetSuite, Sage IntacctEvery firm

Both categories contribute to revenue forecasting. That overlap is why buyers sometimes expect one system can do the work of the other.

Why generic budgeting breaks in professional services firms

Services firms earn revenue from people's time, and those same people account for much of their cost. A forecast therefore needs to model four drivers:

Billable headcount x available hours x billable utilisation x realised rate

  • Hiring someone increases headcount, but they may need time before they can bill at the expected level.
  • Leave reduces available hours
  • Pitches and delay profits impact utlisation.
  • Discounts, write-offs and work that is never invoiced reduce the realised rate below the rate card.

If the budget records revenue as a single monthly total, it cannot explain which of these assumptions has changes.

The billing arrangement also affects what you need to watch:

  • Time and materials. Additional hours may be billable, subject to the clients approval and the terms of the contract. Utilisation and the rate you actually recover are central to the forecast. Repeated overruns can also make clients question the invoices.
  • Fixed fee. Extra hours reduce margin unless the client agrees to pay for additional scope. The forecast needs a credible estimate of the work remaining and a record or approved changes.
  • Retainers. Monthly revenue may stay constant while the hours required vary. Track that effort against the agreed amount so overservicing is accounted for during the year.

SPI Research's 2026 Professional Services Maturity Benchmark reported billable utilisation of 66.4% in 2025, the lowest level in the survey's history. EBITDA was 9.9%, compared with a five-year average of 13.8%. The same study reported an average project overrun of 10.7%, above SPI's target of less than 10%.

Resource planning presents a related problem. In Kantata's 2024 State of the Professional Services Industry study, 96% of the 202 firms surveyed said they struggled to forecast the roles and skills upcoming projects would require.

An annual budget on its own will not identify these problems as they develop. Current timesheets, project estimates ad resource booking give you information you can use in weekly reviews while there is still time to adjust the plan.

Which layer you need: a decision guide

Identify the information or process that is missing before choosing a product category

What's happeningWhat it points toLayer to fix first
You find out a project went over budget only when you raise the final project invoiceNo live budget vs actual at project levelProject forecasting (PSA)
Revenue forecasts live in a spreadsheet built from the CRM every monthPipeline and delivery data aren't connectedPSA with pipeline forecasting
You can't see which resources are free in six weeks without asking aroundNo forward resource planResource forecasting (PSA or Runn-style planner)
Retainer clients are profitable on paper and painful in practiceEffort isn't tracked against feePSA with over-servicing tracking
The board wants three P&L scenarios across two entities and three currenciesFirm-level modelling and consolidationFP&A
The annual budget takes finance six weeks and three versionsBudget process, not delivery dataFP&A, or a cleaner spreadsheet model
Month-end close takes two weeks because timesheets are submitted lateTime capture and approvalPSA timesheets first, then anything else

Firm size provides a useful starting point, although the complexity of the business matters too.

Under 50 people. A PSA platform alongside your accounting system usually covers most requirements. You can keep the annual budget in a spreadsheet, provided it uses the same headcount and rate assumptions as the PSA. A full FP&A suite may add consolidation and scenario features that a small team has little reason or capacity to maintain.

50 to 250 people. The PSA holds the hours, rates, bookings, pipeline and project forecasts that finance needs. These can feed a spreadsheet model build around the firms revenue and cost drivers. A lighter FP&A tool such as Jirav or Cube becomes useful when finance needs to compare scenarios or prepare more detailed board reports. Check the project data first: an FPA&A model cannot identify overruns if it is never given the hours spent and the estimate to finish.

250+ people or several entities. Both types of system are usually needed. The PSA forecasts delivery, while the FP&A combines those figures with overheads, hiring plans and results from other entities or currencies. The connection between them is important. SPI's 2026 benchmark found that 64.6 % of high-performing firms integrated their PSA with their core financial system compared with 53.1% of other firms.

When a spreadsheet is still fine. If you manage fewer than ten projects at a time, mainly bill for time and materials, an one person can update the forecast in under an hour a week, a spreadsheet my be entirely adequate. Reconsider it when importing timesheets and reconciling different versions becomes a regular part of the job, particularly if the work delays the forecast.

Features that matter in professional services firms

Questions quote dashboards and scenario planning give you only a broad view of a product. Ask how it handles the calculations and records your firm actually uses.

For project and resource forecasting

  • A forecast at completion for each project, using hours already recorded, the work remaining and the people scheduled to complete it.
  • Budget versus actual comparisons in both hours and money, with the original estimate and approved changes available separately
  • Individual cost rates as well as client rate cards, so you can calculate margin rather than only revenue
  • Realisation and write-off tracking to show the difference between work completed and work billed
  • Timesheets connected to invoicing, with work in progress (WIP) and unbilled work visible

For firm-level FP&A

  • Headcount planning that accounts for start dates, the time needed to reach expected billable levels, employment costs and targets by role.
  • Scenario models that finance can adjust without rebuilding the budget
  • Multi-entity and multi-currency consolidation when the firm requires it
  • A two-way connection to the accounting system, and ideally, the PSA.

Five questions to ask in every demo

  • Show me a fixed-fee project that has used 80% of its budget but completed only 60% of the work. How does the forecast change and who is notifed?
  • How does a probability-weighted pipeline deal affect the next quarters revenue forecast?
  • Where are cost rates stored and who has permission to see them?
  • How soon does the forecast update after a timesheet is approved?
  • Where are cost rates stored, and who has permission to see them?

The tools compared

We've grouped the tools by later, rather than ranking them in one list, because a ranking across layers isn't meaningful. We chose them because they're the names that come up most often when services firms evaluate this category, they all have a clear fit for agencies, consultancies or A&E firms, and each one either publishes pricing or makes it clear that pricing is quoted based.

Project and resource forecasting (PSA)

1. Magnetic

Best for: Agencies, consultancies, and architecture and engineering firms that want CRM, project management, timesheets, resourcing, and finance in one system.

What it forecasts: Magnetic forecasts revenue using pipeline opportunities, resource availability, and estimated billings. It compares project budgets with actuals as time is recorded and reports on retainer over-servicing, WIP, and unbilled revenue.

What it doesn't do: Multi-entity consolidation or board-level FP&A modelling. Firms that need these can use a separate FP&A tool or spreadsheet model alongside Magnetic.

Pricing: The Pro plan starts at £17 per user per month with annual billing, or £22 with monthly billing, with a minimum of five users. Pro and Enterprise include profitability, revenue forecast, and over-servicing dashboards. A 14-day free trial is available.

Integrations: Xero, QuickBooks, Sage, and Pastel for accounting, plus HubSpot.

Magnetic pipeline forecast dashboard.
Magnetic pipeline forecast dashboard. Source: Magnetic

2. Kantata

What it forecasts: Resource demand and capacity, project financials, and margin.

What to plan for: A broad platform with substantial configuration options. Allow for the setup and training your firm will need when comparing it with smaller PSA products.

Pricing: Quote-based; no public price list.

Kantata project revenue dashboard
Kantata project revenue dashboard. Image source: Kantata

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3. Productive

Best for: Creative and digital agencies.

What it forecasts: Budget forecasting is available on Professional. Revenue forecasting is available on Ultimate.

Pricing: Essential costs $10 per user per month with annual billing, and Professional costs $25. Ultimate is priced on request. A three-seat minimum applies.

Productive project forecasting chart
Productive budget forecasting chart. Image source: Productive.io

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4. BigTime

Best for: IT consultancies and firms working in or alongside accounting that bill mainly by time.

What it forecasts: Project budgets on Premier. Its resource management module also provides financial projections based on resource allocations.

Pricing: Essentials starts at $20 per user per month. Higher tiers are quoted on request.

BigTime project dashboard with budget status and profit margin
BigTime project dashboard with budget status and profit margin. Image source: BigTime

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4. Runn

Best for: Firms whose main requirement is planning future resource availability.

What it forecasts: Capacity, utilisation and project budgets based on planned work, using rate cards and comparisons between planned and actual results.

What it doesn't do: CRM, invoicing or full project management. You will usually need other software for those functions.

Pricing: Lite costs $7, and Standard costs $11 per resource seat per month. Advanced is priced on request. A 30-day trial is available.

Runn project performance forecast
Runn project performance forecast. Image source: Runn

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Firm-level FP&A

6. Workday Adaptive Planning

Best for: Larger firms, particularly those already using Workday HCM or Financials.

What it forecasts: Budgets, workforce plans, and business scenarios. An Excel connector supports finance teams that use spreadsheets.

Pricing: Quote-based. Workday describes pricing as “varies”.

Workday Adaptive Planning financial planning dashboard
Workday Adaptive Planning financial planning dashboard. Image source: Workday

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7. Vena Solutions

Best for: Finance teams using Microsoft 365 that want to continue working in Excel.

What it forecasts: Budgets, forecasts, and reports built with Excel templates, supported by centrally managed data and version control.

Pricing: Quote-based.

Vena operating expense planning in excel
Vena operating expense planning in Excel. Image source: Vena

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8. Planful

Planful operating expense planning and forecasting view,

Best for: Upper-mid-market finance teams that need planning and financial consolidation in the same suite.

Pricing: Planful provides individual quotes. Procurement platform Vendr reports a median annual contract value of $40,352.

9. Prophix One

Best for: Mid-market finance teams that need budgeting, reporting, financial close, and consolidation on one platform.

‍Pricing: No public price list.

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10. Jirav

Best for: Smaller firms, including those whose accountant handles FP&A. Jirav's guide to FP&A for professional services uses the same four revenue drivers described earlier in this article.

Pricing: Published plans start at $50 a month for Controller Essentials and $150 a month for CFO Enterprise, which adds driver-based workforce planning. These prices are aimed at accounting firms; confirm the applicable plan when requesting a quote for your own firm.

Accounting-led

Sage Intacct and NetSuite both build budgeting and planning into the accounting system itself. Netsuite describes collaborative budgeting and what-if modelling as part of its offer for consulting firms. They suit firms that want one financial system of record and are prepared for an ERP-style rollout. Sage prices Intacct by quote and NetSuite doesnt publish a price list either.

At a glance

ToolLayerBest fitForecasts project margin?Forecasts firm P&L?Published price (Oct 2026)
MagneticPSAAgencies, consultancies, A&EYesRevenue onlyFrom £17/user/month (annual)
KantataPSALarger consultanciesYesRevenue onlyQuote
ProductivePSACreative and digital agenciesYesRevenue (Ultimate)From $10/user/month (annual)
BigTimePSAIT and time-billed consultanciesYesPartlyFrom $20/user/month
RunnResource planningResource-led planningBudgets vs planNoFrom $7/seat/month
Workday Adaptive PlanningFP&AWorkday customers, larger firmsNoYesQuote
VenaFP&AExcel and Microsoft 365 teamsNoYesQuote
PlanfulFP&AUpper mid-marketNoYesQuote
Prophix OneFP&AMid-market financeNoYesNot published
JiravFP&ASmaller firms, outsourced financeNoYesFrom $50/month
CubeFP&ASpreadsheet-first financeNoYesQuote
Sage Intacct, NetSuiteAccounting/ERPOne financial system of recordDepends on modulesYesQuote

Worked example: one quarter, two forecasts

Consider a 45-person agency with 36 billable staff. This is an illustrative model, not customer data.

Each billable employee has about 450 hours available in the quarter after holidays are accounted for. At 70% utilisation and a realised rate of £95 an hours, the agency expects 11,340 billable hours an £1,077,300 in revenue. Quarterly costs are £833,400. The FP&A model prepared in January therefore forecasts a margin of 18%.

Five weeks into the quarter, project data shows that the original assumptions need revising:

  • Project A has an agreed fixed price of £120,000 and an estimate of about 1,260 hours. It has used 85% of those hours, with only 60% of the work complete. If it continues at that rate, it will require roughly 1,790 hours in total, about 526 more than originally planned.
  • Project B has an agreed fixed price of £80,000 and an estimate of about 840 hours. At the same level of progress and hours spent, it is forecast to exceed its estimate by 351 hours.
  • A £25,000-a-month retainer will start a month later than planned.

The extra 877 hours on the fixed-prices projects bring no additional revenue. In this example, those hours would otherwise have been available for other billable work. At £95 an hour, that reduces revenue capacity by about £83,300. The retained delay moves another £25,000 from the quarter.

With costs unchanged, forecast revenue is now at about £969,000 and margin is 8.8%, down from 18%. The extra hours accounted for 7.7% of planned billable time, below the 10.7% average project overrun reported by SPI. The example shows how even an overrun below that benchmark, can materially affect a quarters result.

Waterfall chart showing an illustrative agency quarter falling from £1,077,300 planned revenue at 18% to £969,000 at 8,.8% margin after two fixed-fee overruns and a late retainer start.

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The January FP&A model will continue to show the original result until it received updated project assumptions. Reviewing the project forecast in week five gives the agency time to discuss additional scope with both clients, review wether a senior person is still needed on Project A, and bring forward other work to replace the delayed retainer. Our guide to corrective action in project management explains how to respond when a project needs intervention.

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Magnetic's Projects list with two alerts: tracked time has gone over its warning threshold, and net profit has gone over budget

What these tools cost and how to judge payback

Most FP&A vendors do not publish prices. An October 2026 pricing guide from Aleph, which also sells FP&A software suggests allowing $35,000 to $85,000 for the first year when 10 to 25 people use the system. That estimate includes implementation. Use it as an initial allowance, then request quotes based on your unique requirements.

PSA tools generally charge per user and are more likely to publish prices. For a 45-person agency in the example, Magnetic Pro with annual billing costs £9,180 per year before any onboarding support.

Include these items when comparing the full costs:

  • Setup and data migration, including rate cards, project codes and historical budgets
  • Connections to your accounting system and CRM
  • Training time and any deduction in output while people learn the software
  • Price increases when you add users or need features on a higher tier

To assess payment use your own time and project records. Two calculations are particularly useful:

  1. Recoverable billable time. For 36 billable employees with about 1,800 available hours a year, one percentage point of utilisation is roughly 650 hours. At £95 an hour, that represents about £61,600 in revenue, provided there is work available to fill those hours.
  2. Overruns identified earlier. Review last years budget on fixed fee projects, Estimate how many could have been avoided if the project lead had received a warning in week five, calculate the value of those hours.

Compare those figures with the annual cost of the software and implementation. If the expected benefit is too small, investigate what is preventing the improvement before committing to a tool. Our profitability calculator can help establish the current position.

Rolling it out without slowing down delivery

Accurate rates and consistent time records are essential to a useful forecast. Deal with these before introducing more detailed reporting.

Fix rate cards and cost rates first. Agree on the rate card for each client type and a cost rate for each role. Check these before importing project budgets, because an incorrect rate affects every calculation that follows.

Get timesheets in on time. A forecast based on timesheets submitted two weeks late is already two weeks behind. Decide between daily or weekly submission and an approval process that keeps the records current. Our guide to spreadsheet versus automated time tracking explains the impact on reporting.

Establish your triggers. Set thresholds that require a project review. For example, a fixed-fee project that has used 80% of its budget with less than 70% of the work complete should prompt a discussion. Make clear who receives the alert and who is responsible for taking action.

Phase it. Begin with one service line or office. Run it for a month, resolve problems with the data and process, then expand.

Set a cadence. Project leads should review forecasts weekly, with finance updating the firm forecast monthly using the revised project estimates, overheads, and hiring plans. Use the same information for the cash flow forecast, so expected receipts and payments are reviewed along side revenue.

How Magnetic handles budgeting and forecasting

Magnetic connects the information used to forecast project delivery and revenue. Opportunities in the CRM include estimated value and probability. Won work becomes a project with a budget based on your rate cards. As people record time in timesheets, the budget-versus-actual figures update automatically. Resource management shows future bookings and availability and revenue forecasting brings together pipeline opportunities, booked work and available capacity.

The profitability dashboard reports margin by client, project and service, while over-dashboards compare the effort spend on retainers and fixed-fee work against the agreed amount. Approved time and milestones support invoicing, while WIP and unbilled revenue remain visible until billed. Reporting and the accounting integrations with Xero, QuickBooks and Sage, support the transfer of financial records into your accounting system.

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Magnetic covers project and resource forecasting. For group consolidation or board scenarios across several currencies, you will also need an FP&A tool or a suitable financial model. The delivery data from Magnetic can provide the operational figures that model needs.

Good utilisation means nothing if you're not billing on time. Unbilled WIP might look like progress on a report, but all it really shows is effort that isn't turning into earnings. When teams are managed well, you see it in the numbers, work progresses, invoices go out, and time actually becomes revenue. - Byron Riddle, CFO, Silversoft

To try this with your own figures, start a 14-day free trial. You can also book a demo and bring a project that exceeded its budget so we can work through it with you.

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FAQs

Can we keep budgeting and forecasting in excel?

Yes. If one person an maintain a reliable forecast in under and hour a week, Excel may be sufficient. Review the process when importing timesheets and CRM exports takes significant time, or when people maintain competing versions. The issue is whether the spreadsheet still gives you a current forecast you can trust.

How often should a services firm reforecast?

Review project forecasts weekly and the firm forecast monthly as a starting point. Project estimates change as hours are recorded and the remaining work becomes clearer. Finance can then incorporate those changes alongside overheads and hiring plans. A quarterly update may leave too much time between identifying a problem and adjusting the plan.

Do we need both a PSA and an FP&A tool?

Many firms with fewer than 250 people and a single legal entity can use a PSA, accounting and spreadsheet model built around their revenue and cost drivers. A separate FP&A tool becomes more useful when you need to consolidate entities or currencies or prepare scenarios that the PSA does not support.

How do you forecast revenue on fixed-fee projects?

Use the project's milestones or percentage of completion to plan revenue, in line with your accounting policy. Forecast costs separately using the hours remaining and the cost rates of the people scheduled to complete the work. With the agreed project price unchanged. additional effort increases cost and reduces margin, so keep the estimate at completion current.

How accurate should a services firm's forecast be?

As a working target, aim for the monthly revenue forecast to be within about 5% of the actual results. A difference of 10% or more warrants a review of the assumptions, including headcount, available hours, utilisation and realised rate. Record the reason for each significant difference so you can improve the next forecast.

What does budgeting and forecasting software cost for a 50-person firm?

Published PSA and resource planning prices generally range from about $7 to $30 per user or resource seat per month. For 50 seats, that is roughly $4,000 to $18,000 a year before onboarding. Mid-market FP&A suites usually require a custom quote and can cost tens of thousands a year.

René Praestholm

Chief Executive Officer

at Magnetic

25+ years in professional services software. Former COO of Workbook Software (15 years) and VP of Global Agency Solutions at Deltek. One of the most experienced leaders in the PSA Software category

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