Introducing Briefin: A Simpler Way for Agencies to Start Projects Right and Stay in Scope

Projects go wrong before they even begin.

Not because the work is bad. Not because the team isn’t capable. Often, it comes down to one thing: the project started without a clear, shared understanding of what was actually needed.

Agencies know this story well.
The client wants to get going. The team is eager to show progress. There’s excitement in the room or more likely, on the call. And then the requests start piling up.
Can we add this? Could you also do that? Can we see a few more versions?

And by the time anyone pauses to take a breath, the work is way beyond the original conversations.
This is the point where projects get messy.
This is scope creep.

At Magnetic, we’ve seen this pattern time and time again.
And we realised the problem isn’t in the project management tools, or the collaboration platforms, or the checklists. The problem starts earlier, in the brief.
Or rather, in the lack of a clear, thorough, client-approved brief.

These mistakes create ambiguity. And ambiguity is where scope creep thrives.

We decided to do something about it. Introducing Briefin.  

Briefin: Making Project Briefs Work Harder for Agencies and Clients

Briefin gives agencies a smarter way to manage the earliest, most important part of any project the brief.

It centralises all briefing inputs replacing scattered tools and informal conversations with a structured, purpose-built flow that works for both teams and clients. Everyone knows what’s needed, what’s included, and where to find it - no chasing, no second-guessing, no confusion.

Briefin is built around the way agencies actually work, and the way clients and your internal team need to be involved.

It helps you lock in the project scope, clarify what’s included and what’s not, and gives everyone the confidence to move forward.

Signs your Agency needs a Briefing solution

1. Relying on informal channels (emails, WhatsApp) for key project details ‍
2. Using generic, one-size-fits-all templates that miss critical information ‍
3. Failing to document and agree on scope with the client upfront ‍
4. Assuming verbal agreements are sufficient ‍
5. Not defining “what’s out of scope” as clearly as “what’s included”

What Briefin Does for Agencies (And Why It Changes Everything)

Client-Friendly Brief Templates That Drive Clarity from Day One

Customisable, easy-to-use templates built specifically for agencies. Not clunky, one-size-fits-all forms. Internal teams, or clients are guided step by step to provide the right details, upfront, so you never start with half the puzzle missing.

Real-world result:
Stop chasing clients for details halfway through the job. The brief does the heavy lifting upfront, saving hours (and headaches).

Scope Verification That Spots Gaps Before They Become Disasters

Briefin guides your team to capture the right details, every time. Whether you're scoping a website, campaign, or retainer, you can customise templates to fit your agency’s specific workflows, like making sure every web project includes goals, page types, integrations, and SEO requirements. No more “we thought that was included” moments mid-project. With Briefin, scope gaps get caught at the start, not when it’s too late.

Client Collaboration & Approval Built In

Internal teams or clients complete, review, and approve briefs inside Briefin, with one central source of truth, not a trail of PDFs and scattered WhatsApp messages.
Everything is signed off, documented, and visible.

Picture this:

When the client comes back with extras, you have the signed brief in hand to politely but firmly say: “That’s outside scope.”

Profitability Protection

Briefin makes it easier to say “no” - or “yes, for a fee.”

When the scope is documented and approved up front, your team has something to point to. It’s no longer about memory, favours, or keeping the client happy at all costs. It’s a signed agreement.

That changes the dynamic. You don’t need to absorb extras quietly. You can push back with confidence, charge accurately, and protect your margins, without putting your client relationship at risk.

Briefin ensures every piece of work is scoped and agreed on upfront, helping you capture the full picture of the work upfront - so scope creep doesn’t quietly drain time, cost, and profit. It gives your agency the commercial discipline to deliver great work without giving it away for free.

Real-world result:
When clients ask for more, you’re equipped to respond confidently with a clear brief to point to, and a pricing model that protects your bottom line.

Agency Impact Dashboard: Visibility That Drives Better Work

Stop relying on gut feel.

With Briefin’s dashboard, you get clear, actionable insights into how your briefing process is really performing.

Track and analyse:

• Brief volume trends - See delivery patterns and spot peaks. ‍
• Category breakdowns - Identify which types of work drive the most briefs. ‍
• Turnaround time - Measure how fast briefs move from submission to approval. ‍
• Brief iterations - Understand how many rounds it takes to finalize a brief.

From delivery patterns to approval speed, Briefin gives you the data to fine-tune your process, manage capacity, and improve efficiency across every client.

Real-world result:
Use data to prove the value of better briefing to your team, your CFO, and your clients with hard real-time data..

How Briefin Changes Everything

Agencies have accepted for too long that chasing clients for details, managing fuzzy briefs, and absorbing unplanned work is just part of the job.

We built Briefin because we believe it doesn’t have to be.

When agencies start projects with a complete, client-approved brief:

• Teams can focus on doing the work they’re great at, not managing scope drift.
• Clients feel more confident, knowing exactly what they’re getting and what they can expect.
• Projects run smoother, finish faster, and protect profit margins.
• Relationships improve because expectations are clear from day one.

Briefin gives agencies a way to lock in clarity, protect their teams, and keep projects on track before the chaos even has a chance to start.

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A quick reality check

Join the Briefin Waitlist Today

100+ agencies have already raised their hand to be part of our waitlist.

We’re inviting forward-thinking agencies who are tired of scope creep stealing their profits, exhausting their teams, and damaging client trust to join our exclusive early access community.

By joining the waitlist, you’ll Be first in line to be notified when Briefin officially launches. 👉Join Now

Scope creep isn’t going away on its own. It’s time to take control, before it controls you.

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