About Live Communications 

Live Communicationsg is a full-service advertising and brand experience agency based in Bryanston, South Africa. Known for delivering high-impact campaigns across industries, the team manages a constant flow of creative briefs, cost estimates, and project deliverables, often under tight deadlines. 

As the agency grew, coordinating work across multiple departments and clients became increasingly complex. Manual task assignment, disconnected tools, and inconsistent visibility into project status made it difficult to maintain accuracy and momentum. 

The Challenge: Managing Complexity Across Teams and Tasks 

With multiple departments working simultaneously, Live Communications needed a better way to manage job allocation, scheduling, and reporting. The existing manual process made it hard to track progress, assign tasks efficiently, and ensure accountability across the team. 

Without a connected system, basic questions were hard to answer: 

• What’s the status of each job? 
• Who’s working on what? 
• How much time is being spent and where? 

The lack of real-time visibility created unnecessary admin work and slowed communication between teams, leading to inefficiencies and bottlenecks in delivery. 

The Solution: Simpler Tasking, Smarter Management 

Live Communications adopted Magnetic to simplify and centralize how work gets done. The platform’s structure and flexibility immediately stood out — especially its ability to create tasks directly from cost estimates, giving the team an intuitive, end-to-end workflow. 

Each department was trained on its specific functions, from scheduling and resource management to cost tracking and reporting. The full setup took about a week, with the core team quickly seeing the impact once day-to-day processes went live. 

While the team plans to continue exploring deeper features like reporting, the rollout was fast, smooth, and well supported by Magnetic’s customer success team. 

The Results: Improved Efficiency, Reduced Admin, and Stronger Team Coordination 

Since implementing Magnetic, Live Communications has streamlined how projects move through the agency - from brief to delivery. 

The results include: 

• Improved efficiency and reduced admin time 
• Better team management through the shared calendar 
• Enhanced visibility and control across departments 

Short-term, the team can now easily manage workloads and track progress through Magnetic’s centralised dashboard.
Long-term, the agency is building stronger reporting capabilities to understand performance and resource allocation in greater detail. 

“Magnetic has streamlined our entire workflow. Managing jobs, keeping on top of tasks, and navigating the system is simple, saving us time and giving us clarity.”  — Jennifer Ferreira, Managing Director, Live Communications 

Business Impact: What Every Agency Needs 

With Magnetic, Live Communications has created a more connected and accountable way of working. Tasking directly from cost estimates reduces duplication and manual errors, while real-time visibility helps managers make quicker, better-informed decisions. 

The team now spends less time chasing updates and more time focusing on what matters most - creative delivery and client results. 

A Platform That Scales With the Team 

The agency describes Magnetic as “what every agency needs” - a robust, all-in-one system that simplifies complexity and scales with growth. Support has been fast, efficient, and always helpful, ensuring that any questions or adjustments are handled quickly. 

While Live Communications plans to take fuller advantage of Magnetic’s advanced reporting and analytics, the team already sees clear, measurable improvements in efficiency and collaboration. 

Final Thoughts 

By replacing manual workflows with a single, connected system, Live Communications has transformed how work flows across the agency. Tasks are simpler to assign, progress is easier to track, and collaboration is stronger across every department. 

For creative agencies looking to streamline operations without losing flexibility, Magnetic delivers clarity, speed, and confidence - all in one platform.

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