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Project Management Glossary

Product Owner

The Product Owner is the individual responsible for defining the vision of the product and managing the Product Backlog.

René Praestholm
Chief Executive Officer
2 mins
·
Updated
November 27, 2025

What is a Product Owner?

The Product Owner is the individual responsible for defining the vision of the product and managing the Product Backlog. They act as the liaison between the development team and stakeholders, ensuring that the work being done aligns with business objectives.

How to apply it:

  • As a Product Owner, clearly communicate the product vision to the development team and ensure it aligns with company goals
  • Prioritise the Product Backlog to reflect the most important work for the business.
  • Continuously gather feedback from stakeholders and users to ensure the product meets customer needs and expectations.
  • Tip: Regular communication between the Product Owner and the team is key to ensuring that everyone is aligned on the product’s priorities and goals.

About the author
René Praestholm
Chief Executive Officer
25+ years in professional services software. Former COO of Workbook Software (15 years) and VP of Global Agency Solutions at Deltek. One of the most experienced leaders in the PSA Software category
Agency & Creative Services Operations
Professional services automation
PSA product strategy
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