Magnetic vs
Kantata

The Best Kantata alternative for professional services firms

A side-by side PSA Comparison for professional Services firms evaluating project management, resource planning & financial controls

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Quick summary

Both tools are purpose built for professional services. Here's how they differ in approach

magnetic is built for

Firms that need CRM, resourcing and timesheets without paying for a more premium tier.
Teams wanting overservicing protection and real-time margin  visibility built into every project.
Organisations that need WIP management with three revenue recognition models, baseline budgets and cost-estimate version control.
Businesses that value highly personalised onboarding and live training sessions.
Service firms across industries - agencies, consultancies, engineering, arcitecture, accounting, in-house teams.

kantata is built for

Enterprises that want AI-driven resource optimisation and BI dashboards (Kantata Insights)
Organisations on Salesforce that want native CRM-to-delivery sync via Kantata SX.
Businesses that prefer custom-quoted pricing tailored to company size, not published tiers.
Teams that want a dedicated PSA advisor and guided implementation rather than self-serve setup.
how they compare

Feature-by-feature comparison

A detailed breakdown of capabilities across both tools,  based on publicly available information and product documentation

Features
Magnetic
Kantata
Pricing
Starting price
per user, per month
£9 / user
Essentials plan (min. 5 users)
Custom pricing
Quote-based, no published tiers
Mid-tier plan
per user, per month
£17 / user
Pro Plan (min. 5 users)
Custom pricing
Quote-based, no published tiers
Free plan
Solo plan *1 user
Free trial
14-days
No trial — demo only
AI Features
Coming soon
Project management
Task Management
Gantt Charts
Kanban boards
Project Templates
Available on all plans
Project budgets and cost tracking
Native budget management per project
Built in
Built in
Real-time project margins
Live profitability tracking
Net margin, net revenue, gross
+ net profit - visible per project, profitability reports
Revenue vs. costs with profitability reports
Budget warning thresholds
Alerts before budget is exceeded
Configurable alerts
(e.g. 80% budget used)
Milestones & Deliverables
Dependencies
Sub-project hierarchy
Master projects with sub-projects
Resource planning
Resource scheduler
Visual resource allocation
Drag-and-drop with smart distribution
+ split tasks across users by day
Capacity planning dashboard
Ideal vs max capacity per user, per day
Utilisation tracking
Billable vs. non-billable visibility
Skills-based resource allocation
Resource suggestions based on availability, skills, role + capacity
Skills-based matching with AI-driven optimisation
Include pipeline in workload
Factor in unconfirmed deals for planning
Pipeline lives in a separate CRM, not natively connected
Leave management
Balances, approvals, public holidays
- deducts from capacity
Not detailed in public resourcing docs
Financials & billing
Native invoicing
Create & send invoices
Generate invoices directly from tracked time
Native invoicing — Fixed Fee, T&M, and blended billing
Client billing
Bill clients from tracked time
Built in
Built in
Client rate cards
Cost estimates
via custom fields
Purchase order management
POs, supplier invoices, spend tracking
WIP management
Work-in-progress tracking & revenue recognition
Profitability dashboard
Revenue forecasting
Expense claims
Accounting integration
Via Xero/Sage
Native integration
time tracking
Native time tracking
Timer (start/stop)
Native time tracker, desktop app available via timeboost
Manual Time Entry
Calendar auto-populates timesheets
Pre-fill from calendar entries
Auto-populates from calendars
+ creates tasks in timesheets
Autopopulates from assigned tasks
(not from external calendar events)
Billable vs non billable
Timesheet Enforcement
Block system access for incomplete timesheets
Time-to-invoice flow
Direct connection to billing
Approval workflows
Flexible approval engine across modules
crm & sales
Native CRM
Built in customer management
Pipeline lives in a separate CRM (e.g. Salesforce)
Sales pipeline management
Via connected CRM (e.g. Salesforce)
Pipeline forecast dashboard
Via connected CRM (e.g. Salesforce)
Deal-level margin insight
Evaluate profitability before a project starts
Time & Expense on Opportunties
Evaluate profitability before a project starts
Via connected CRM (e.g. Salesforce)
Sales to Delivery Handoff
Automated project creation from won deals
Manual, unless using Kantata SX (Salesforce-native edition)
Contact management
Automated project creation from won deals
Via connected CRM (e.g. Salesforce)
general
Custom fields
Unlimited
Capped by plan
Automations
Built-in customisable automation engine
Reporting
Custom report builder + profitability pipeline, WIP, overservicing, and utilisation reports
Pre-built + custom reports; real-time BI dashboards (Kantata Insights)
Mobile App
iOS and Android
API Access
Zapier Integration
Slack integration
via Zapier
Guest access
GDPR Compliance

Information accurate as of July 2026. Features and pricing may change. Please refer to each vendor's official website for the most current information. Comparison based on publicly available documentation and product information.

Switching is easy

Move to Magnetic without the Headache

Our onboarding team handles your data migration. Projects, contacts, and historical data move over cleanly so your team is productive from day one.

Guided data migration from ClickUp
Dedicated onboarding specialist
Team training sessions included
Up and running in weeks, not months
Talk to our team

2 week

Average Setup
Typical setup takes 2-3 weeks, but we've had firms up and running in 1 week too.

100%

Data Migrated
We'll help you migrate data from your current systems

1:1

Onboarding Support
Dedicated onboarding teams ensure you're setup matches the way you work

Monthly

Free Training
Monthly free training for existing & new team members
Customer Stories

We’ve seen the value firsthand. Magnetic has helped us replace the noise of multiple tools with a single, reliable system that actually supports how we work.”

Billy Einkamerer
Managing Director, Exonic Solutions
Facts & Numbers

80%

Improvement in project visibility

Why professional service firms choose Magnetic

Professional services firms operate differently from internal project teams. They need to manage both project delivery and financial performance. Magnetic was built with these requirements in mind.

Margin protection
Stop over-servicing early and keep your projects profitable.
Over-servicing alerts and reporting at company, client, project, and user level.
Baseline budgets and variance tracking against actuals over time
Timesheet enforecement to ensure accurate data across the business
Real-time margin visibility from pipeline through to invoice
Profitability Focus
See how projects are performing financially before they're finished.
Real-time project margins visibilty
Revenue and capacity forecasting
Deal-level financial insights before a project begins
Profitability reporting by client, project, user and department
Deep financial controls
WIP, POs, revenue recognition and quoting tools build for professional services firms.
WIP management with 3 revenue recognition methods.
Live KPI monitoring
Purchase order management with supplier invoicing and spent tracking.
Personalised onboarding and monthly live training
frequently asked questions

All your questions, answered

What's the main difference between Magnetic and Kantata?
Magnetic is a purpose-built PSA with transparent, published pricing from £9/user/month, and a native CRM, project management, resource planning, time tracking, invoicing, and reporting all included from the Essentials plan. Kantata is an enterprise-focused PSA aimed at larger professional services organisations, with strong AI-driven resource optimisation, but pricing is fully custom-quoted (no published rates) and there's no self-serve trial — you book a demo to see the product or get a price. For firms that want to evaluate and buy without a sales cycle, Magnetic is the more accessible option; for large enterprises needing deep, configurable resourcing at scale, Kantata is built for that.
Does Kantata have a built-in CRM?
Not natively. Kantata's sales pipeline typically lives in a separate CRM — most commonly Salesforce — and in Kantata's standard edition, that pipeline data doesn't automatically connect to resourcing. Kantata SX, its Salesforce-native edition, closes this gap with bidirectional sync between opportunities and projects, but that requires running on Salesforce. Magnetic includes a native CRM with deal pipelines, weighted forecasting, and deal-level margin insight from the Essentials plan (£9/user/month), so pipeline, project, and financial data are connected without needing a separate CRM licence.
How do the financial features compare?
Both tools offer solid financial depth. Kantata supports Fixed Fee, Time & Materials, and blended invoicing, purchase order tracking with burn-down, and a Revenue Management module for monthly revenue recognition on a T&M or percent-complete basis — but as an enterprise platform, these are typically configured as part of a paid implementation. Magnetic includes WIP management with three revenue recognition methods, purchase order management with supplier invoicing, and baseline budget tracking with variance reporting from the Essentials and Pro plans, with transparent published pricing throughout.
How do the pricing models compare?
Magnetic publishes its pricing: the Essentials plan starts at £9/user/month (min. 5 users) and the Pro plan at £17/user/month, both with a 14-day free trial and no credit card required. Kantata does not publish pricing — it's fully custom-quoted based on company size and modules, and third-party estimates put typical effective rates well above Magnetic's. There's no self-serve trial with Kantata; you request a demo and a PSA advisor quotes you directly.
Which tool is better for resource planning?
This one is genuinely close. Kantata is well known for resource planning — AI-driven optimisation, skills-based matching, and demand forecasting across large teams and business units — and it's arguably the deeper tool for very large, complex resourcing scenarios. Magnetic includes resource planning from the Essentials plan with AI-assisted resource suggestions based on skills, role, capacity, and availability, plus full leave management with balances, approvals, and public holidays, at a fraction of the cost and without an enterprise sales process. For large, multi-region enterprises, Kantata's depth may win; for most professional services firms, Magnetic delivers comparable day-to-day resourcing without the enterprise price tag or implementation timeline.
Which tool offers better customer support?
Kantata, as an enterprise platform, typically pairs implementation with a dedicated customer success or PSA advisor as part of the sales process. Magnetic provides personalised onboarding on all paid plans, monthly live training sessions for new and existing team members, and a hands-on customer success approach — without requiring an enterprise contract to access it.

See Magnetic in Action

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