Magnetic vs
Wrike

The Best Wrike Alternative For Professional Services Firms

A detailed comparison to help professional services firms choose the right tool for project management, resource planning and financial control.

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Quick summary

Both Magnetic & Wrike offer project management calabilities, but they serve difference needs. Here's the Key difference

magnetic is built for

Professional services firms (agencies, consultancies, A&E firms)
Teams needing integrated CRM, project management and financials
Organisations requiring real-time profitability tracking
Businesses billing clients for time and services
Fims looking to replace disconnected tools

Wrike is built for

General project management across all industries and team sizes
Teams needing strong collaboration and cross funtional workflows
Organisations focused on task management
Teams that need integrations with Adobe and Salesforce
Enterprise firms needing advance security and compliance
Comparison

Feature-by-feature comparison

Clickup excels at task management, customisation and flexibility, with a generous free plan and 1000+ integrations. But if you're a professional services firm tracking profitability per project, sending invoices, managing rate cards and monitoring over-servicing, Magnetic has these features built in.

Features
Magnetic
Wrike
Pricing
Starting price
£13/ user
Essentials plan (min. 5 users)
$10/user
Team plan (2-15 users)
MId-tier plan
£17/ user
Pro Plan (min. 5 users)
£25/ user
Business plan (min.5 users)
Free plan
Solo plan (1 user)
Free plan (unlimited users, 200 tasks, 200 GB storage)
Free trial
14-days
14-days
AI Features
Coming soon
Advanced AI Plans available on pinnacle/apex
project Managment
Task Management
Gantt Charts
Kanban boards
Project Templates
Project budgets and cost tracking
Native budget management per project
Built in
Pinnacle plan or paid add-on
Real-time project margins
Live profitability tracking
Native
Not available natively
Scope change tracking
Milestones & Deliverables
Dependencies
Resource planning
Resource scheduler
Visual resource allocation
Native
Workload view
Capacity planning dashboard
Business plan +
Utilisation tracking
Billable vs. non-billable visibility
Via time tracking
Skills-based resource allocation
via job roles
Find available resources
Search by availability + skils
Manual filtering
Leave manangement
Built in
Requires integration
Financials & billing
Native invoicing
Create & send invoices
Built in
Required accounting integration
Client billing
Bill clients from tracked time
Built in
Requires 3rd party
Client rate cards
Basic hourly rate per user/role
Cost estimates
Profitability dashboard
Pinnacle plan or paid add-on
Revenue forecasting
Expense claims
Overservicing alerts
Warnings when projects exceed budget
Accounting integration
Via Xero/Sage
Native integration
via Wrike Integration
time tracking
Native time tracking
Timer (start/stop)
Manual Time Entry
Billable vs non billable
Timesheets view
Business+
Time-to-invoice flow
Direct connection to billing
Approval workflows
Business+
crm & sales
Native CRM
Built in customer management
Built in
requires Salesforce/HubSpot integration
Sales pipeline management
Via CRM integration
Pipeline forecast dashboard
Via CRM integration
Deal-level margin insight
Sales to Delivery Handoff
Automated project creation from won deals
Contact Management
Via CRM Integration
general
Custom fields
Automations
Reporting
Mobile App
API Access
Zapier Integration
Slack integration
Guest access
GDPR Compliance
Support
Knowledge base
Email ticket support
Free training sessions
Wrike learning resources

Information accurate as of February 2026. Features and pricing may change. Please refer to each vendor's official website for the most current information. Comparison based on publicly available documentation and product information.

More comparisons

Why professional service firms choose Magnetic

Magnetic was purpose built for professional sevice firms who need more than generic project management

Connected Operations
Sales, resources & finances in one system
No manual data transfer between tools
Single source of truth for your business
Automated handoff between departments
Profitability Focus
Real-time project margin visibilty
Over-servicing alerts before it's too late
Revenue & capacity forecasting
Deal-level financial insights
Purpose-built features
Native invoicing connected to time tracking
Client rate cards & billing rules
Resource finder with skills matching
Industry specific workflows
Customer Stories

We’ve seen the value firsthand. Magnetic has helped us replace the noise of multiple tools with a single, reliable system that actually supports how we work.”

Billy Einkamerer
Managing Director, Exonic Solutions
Facts & Numbers

80%

Improvement in project visibility

Frequently Asked Questions

All your questions, answered

From setup to day-to-day use, we’ve answered the biggest questions firms ask when switching.
What's the main difference between Magnetic and Wrike?
Magnetic is a professional services automation (PSA) tool built for firms that bill clients for time and expertise, with native CRM, project financials, invoicing, and resource planning in one system. Wrike is a general-purpose work management tool for teams across all industries, with strong collaboration features, customisable dashboards, and cross-functional project tracking. The key difference is that Magnetic connects your sales pipeline to project delivery and billing in one workflow, while Wrike focuses on project execution and requires separate tools or integrations for CRM, invoicing, and financial management.
Does Magnetic handle invoicing and client billing?
Yes. Magnetic has built-in invoicing that links directly to the time tracked on projects. This lets you bill clients for the actual work done without needing to export data elsewhere. You can also connect your accounting systems to share information easily between both platforms.
Does Magnetic have a native CRM?
Yes! Magnetic’s CRM is made for professional services firms and includes features like pipeline forecasting, turning deals into projects, and client rate cards that link to billing and project delivery. If you need a CRM as a main feature, Magnetic gives you deep integration with your operations without needing another subscription.
How do the pricing models compare?
Both platforms have tiered pricing. Wrike’s Team plan starts at $10 per user per month (billed annually), and its Business plan is $25 per user per month. Magnetic’s Essentials plan starts at £9 per user per month, and its Pro plan is £17 per user per month, with a minimum of 5 users. Wrike’s lower starting price covers project management, but professional services firms should think about the total cost, including extra tools for invoicing, CRM, profitability tracking, and resource planning. Magnetic’s pricing includes these features, which may reduce the need for several software subscriptions.
Which tool offers better resource managment
Both platforms have resource management features, but they work differently. Magnetic offers resource scheduling, capacity planning, skills-based allocation, and dashboards to help professional services firms make the most of billable time. Wrike has a Workload view and resource management tools (mainly on the Business plan and above) that show team capacity and help balance work. Magnetic’s main advantage is that it links resource planning with project financials, so you can see both availability and profitability when making decisions.

See Magnetic in Action

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